A media skills course: get the confidence and capability to cope with journalist interviews


01609 897578

07973 174319

Who knows where the media spotlight will shine

There are lots of reasons why working with journalists is a good idea.  You can use them to get your message across, tell your story or promote whatever product your organisation produces.  They can even help you champion a cause or campaign on your behalf.

And, despite taking all the precautions you can think of, there may come a day when the media is knocking on your door because something has, or is, going wrong.  Journalists will want to hold you to account on behalf of their readers, listeners or viewers.

Standing in front of a camera or microphone is possibly one of the most stressful things you’ll ever have to do, especially when you’re facing a barrage of questions.  We can teach you a range of techniques so you stay on message and come across with gravitas and authenticity.

Let us help you build your capability and confidence.

What does the course cover?

> Why engage with the media?

> What journalists want

> Telling your story

> Doing your preparation

> Getting the tone right

> Techniques for a successful interview

> Dealing with a hostile reporter

> Managing a crisis

How long does the course take?

Our standard course is one day, but we’d be delighted to talk to you about your own, specific, requirements so we can tailor things accordingly.

Where does the course take place?

We’ll come to you.  All you’ll need to provide is a suitable training or meeting room which has a screen/projector and sound.

What does it cost?

£995* for a single, day, course for up to five people.

*Other fees and charges may apply.  Discounted rates may be available for certain organisations.

Got any further questions or want to make a booking?

That’s great!  If you need further help, or you’re so convinced already you’re ready to sort a date and a time, please send an email to andy@beambitious.co.uk or call 07973 174319

Andy Carter Limited trading as Be Ambitious

Registered in England.  Company number 08332199.

VAT registration number: 152 3248 33

Registered office: 10 Bransdale Avenue, Northallerton, DL7 8FY

© Andy Carter and Be Ambitious 2019

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